PORT PERFORMANCE EVALUATION: A PORT SERVICE CHAIN PERSPECTIVE
PROFESSOR WAYNE K. TALLEY
Frederick W. Beazley Chair Professor of Economics, Old Dominion University, USA
17 OCTOBER 2013 (THURSDAY)
19:00 - 20:00
WANG GUNGWU THEATRE, GRADUATE HOUSE, THE UNIVERSITY OF HONG KONG
Institute of Transport Studies, The University of Hong Kong
The performance of a port has been evaluated heretofore in the literature from the perspective of a single port service provider (i.e., the port operator). Specifically, the values of the port's operating options (i.e., the means by which the port operator can vary the quality of its service) are compared to the values of the port operator's operating options (or operating-option benchmark values) for which a port operator's operating objective is optimized, e.g., the maximization of profit. If the values of the port operator's operating options are approaching their benchmark values over time, the port is approaching over time the optimization of the operating objective. Examples of a port operator's operating options include - loading/unloading service rates for containerships (containers loaded/unloaded to/from a containership per unit of time) and accident damage/theft loss to container cargo in port.
The lecture will present a model for evaluating the performance of a port from a port service chain perspective i.e., from the perspective of a port's service providers as opposed to that only of the port operator. A port service chain is defined as a spatial and communication network over which a port's service providers provide services to the port's users (i.e., carriers and shippers). One difficulty in evaluating the performance of a port from a port service chain perspective is that the operating options of the port's service providers are expected to be linked or interrelated, i.e., an operating option of one port service provider may be a function of the operating option of another port service provider. The performance of a port over time from a port service chain perspective is evaluated by comparing the values of the operating options of the port's service providers over time to those operating-option benchmark values for a common operating objective. The benchmark values are those operating-option values of the port service providers for which a common operating objective is jointly optimized, e.g., the joint maximization of profits for the service providers of the port service chain.
In addition to the port operator, other providers of port services include, for example: 1) harbor pilots providing services for ships (of shipping lines) while in port, 2) towage companies providing services for ships (of shipping lines) while in port, 3) third-party brokers providing services for cargo (of shippers) while in the port (e.g., freight forwarders, 3PLs and customs brokers) and 4) third-party brokers providing services for ships (of shipping lines) while in port (e.g., ship agents).
ABOUT THE SPEAKER:
Professor Wayne K. Talley is the Frederick W. Beazley Chair Professor of Economics, Eminent Scholar and Executive Director of the Maritime Institute at Old Dominion University, Norfolk, Virginia. He is an Honorary Chair Professor at the Institute of Traffic and Transportation, National Chiao Tung University, Taipei, Taiwan; Honorary Visiting Professor at the Centre for Shipping, Trade and Finance, City University, London, United Kingdom; and Honorary Guest Professor at Shanghai Maritime University, Shanghai, China. He is Honorary Editor-in-Chief of Transportation Research Part E: Logistics and Transportation Review; Editorial Board Member of the Asian Journal of Shipping and Logistics; and Associate Editor of the Journal of Business Logistics.